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As the world's population grows, so do consumer trends and lifestyles. This leads to an increase in the number of tools for intellectual and commercial production, and an increase in the competition for attention and engagement through advertising media.


A banner in front of the United Nations headquarters in New York symbolically declaring that the world population has reached 7 billion October 31, 2011
A banner in front of the United Nations headquarters in New York symbolically declaring that the world population has reached 7 billion October 31, 2011

How can we reach the largest possible audience? To every city, every neighborhood, every street, every home, to everything?


If we know that humans receive information and perceive the world through their five senses, we can use these senses to reach them. For example, we can use music to appeal to the sense of hearing, or art to appeal to the sense of sight.



In addition to the five senses, we can also appeal to other senses, such as emotion, motivation, or desire. For example, a commercial might use humor to appeal to our emotions, or it might use a sense of urgency to motivate us to take action.


The arts are particularly effective at using multiple senses to create a powerful and memorable experience. For example, a play might use music, lighting, and scenery to create a sense of place and atmosphere.



So, the next time you're trying to communicate a message or idea, think about how you can use the senses to your advantage. By appealing to multiple senses, you can create a more engaging and effective experience for your audience.

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